A very exciting opportunity has arisen for a Senior Paid Media Specialist to join our Biddable team in the Yerevan office. This role is best suited to someone with 2-3 years of agency level experience.

Role overview

iweb is a digital marketing agency designed to accelerate our client’s growth. Our team of digital change makers transform data into actionable insights and focus on the best opportunities to test, learn and grow.

Due to continued success we are looking for an experienced paid media specialist to join our London team as Senior Paid Media Specialist.

As a Senior Paid Media Specialist your main responsibilities will be developing effective paid media strategies for clients across search, display and social media, then launching and optimizing their campaigns.

Responsibilities and duties

• Working with both B2B and B2C with clients in the education, not-for-profit, professional services and technology sectors
• Leading paid media strategy and planning for a set of key accounts
• Developing integrated campaign plans across paid search, display and paid social
• Advanced audience analysis and targeting
• Campaign ideation, messaging development and copywriting
• Briefing creatives and landing pages to our design team
• Management of paid media budgets and pacing
• Briefing our measurement team to create performance reports and actionable insights
• Full ownership of campaign and business outcome KPIs and ongoing optimisation
• Client meetings and calls
• Other digital marketing support to both clients and the wider iweb team as required

Requirements

We’re looking for someone who takes ownership, so you’ll need to be smart (brains not suit), ambitious and a natural communicator with both clients and colleagues.

You will need at least 2 years’ experience running paid campaigns, ideally gained at a digital agency working on a number of client accounts.

Our ideal candidate will also have at least a 2:1 in a relevant university degree, plus:

• Hands-on experience running paid digital campaigns across multiple channels, specifically:
  • Paid search and display (essential)
  • Facebook, Instagram and LinkedIn (essential)
  • Programmatic (desirable)
  • Outbrain, Snapchat, Spotify… (desirable)
• Account leadership (multiple clients) and digital/paid media strategy experience
• Able to talk business and marketing interchangeably
• Solid understanding of key marketing concepts and strategy
• In-depth understanding of the audience profiles and targeting options of different paid media channels
• Budgeting, campaign optimization, and hands-on Google Analytics experience
• Track record of building great client relationships and growing the value of accounts
• Confident, accurate and clear communication skills
• A team-player with a positive, can-do attitude and a good sense of humor

Benefits

• The opportunity to work with and directly learn from a dynamic team of award-winning digital experts.
• A progressive leadership team that encourages and rewards new ideas and career development.
• Responsibility from day one and no limit to your progression.
• Mentoring and structured training to achieve professional certifications (including Google Ads and Google Analytics certifications).
• Exposure to industry-leading tools and analytics platforms.
• Fantastic modern offices in the heart of the City.
• Team-building and charity fundraising days.
• Company pension.